« We take heroes on the journey » Initiative

VfL Bochum 1848 and the Initiative Industrie Mittleres Ruhrgebiet will jointly promote the location in the coming year. The campaign « We’re take heroes on a journey » will focus on the region’s industrial companies, their employees and future skilled workers. The aim is to present a strong region with its successful companies and its strong people.

« Our goal has long been to communicate the diversity and attractiveness of the location and its employers to a broad public and thus also to potential skilled workers, » says Dirk W. Erlhöfer, co-initiator of the Initiative Industrie Mittleres Ruhrgebiet and Chief Executive of the Employers’ Associations Ruhr / Westphalia.

« Our location may not be known for its beautiful landscapes, but it is very well known for its [« beautiful »] people who live here: honest, hands-on, down-to-earth – just good spirits you can rely on. Incidentally, this also applies to the local industrial companies, » adds Christopher Schäfer, Managing Director of Maschinenfabrik Köppern GmbH & Co. KG. and co-initiator of the initiative. « We want to bring value creation and appreciation back into line. » 

VfL, which will support the campaign, also identifies with these values. « The attributes of the Ruhr region are also those of VfL Bochum 1848. If the Ruhr region were a ‘human being’, we would very much like to have this as a player in our team and at our side. A player who is always authentic, approachable and reliable, » adds Christoph Wortmann, Director of Marketing & Sales at VfL Bochum 1848. 

« The economy in the central Ruhr region is changing into a service and knowledge society, but at its core it remains a vibrant, innovative and now globally networked industrial region, » says Wilfried Neuhaus-Galladé, Managing Director of J.D. Neuhaus GmbH & Co. KG and co-initiator of the campaign. This is characterized by a large number of medium-sized and often family-run industrial companies – often leading global suppliers of highly innovative products.

In 2021, the campaign will mark the start of a new form of cooperation that is open to other interested companies. 

Further information/contact:

Christiane Auffermann
IHK Central Ruhr Area
M: auffermann@industrie-ruhrgebiet.de 
I: www.industrie-ruhrgebiet.de 

Dipl. – Ing Manfred Müller
J.D. Neuhaus GmbH & Co. KG 
M: manfred.mueller@jdn.de 
T: 02302-208219